Follow Your Intuition: How Sima Azadegan Turned Inner Wisdom into Global Fashion

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On this inspiring episode of The Blissful Living Podcast, Dr. Rochel Marie Lawson, The Queen of Feeling Fabulous, welcomes guest Sima Azadegan, founder of Sima Collezione, for a deeply moving conversation about intuition, courage, and the journey to purpose.

After years of personal reflection and transformation, Sima launched her couture fashion brand at the age of 50. With no formal training, she stepped into the global fashion space guided not by credentials, but by her inner knowing. The result is a mission-driven brand that combines beauty, philanthropy, and spiritual alignment.

What You’ll Discover in This Episode

  • What intuition really is and how to recognize it
  • How to separate fear from faith when navigating change
  • The process of discovering your true life purpose
  • How to build unshakable confidence and trust in yourself
  • The story behind Sima Collezione and its powerful mission
  • Why intuition can become your greatest leadership tool

Creating from the Inside Out

Sima shares how her designs are born not from trends or industry formulas, but from introspection, spirituality, and connection with nature. Each gown is a piece of art infused with light, love, and healing energy. Her work is a reminder that when you trust your path, you create more than a business—you create a legacy.

She also opens up about the resistance she faced from others, including doubts from people close to her, and how she learned to stay aligned with her intuition despite external pressures.

Why Intuition Matters

Sima’s journey is a powerful example of what happens when you listen to your intuition. It may start as a whisper, but with practice and trust, it becomes a clear and constant guide. Whether it shows up in quiet nudges, patterns, or a deep sense of knowing, intuition always points you toward your higher purpose.

“The most powerful message you will ever receive is your intuition. It can defy all logic. Trust it, and it will lead you where you are meant to go.” — Sima Azadegan

This episode is a must-listen for anyone at a crossroads, ready for reinvention, or seeking to make a meaningful impact through passion and purpose.

🔗 Learn more about Sima’s work.